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Senior Manager, Digital Product Manager

Universal Orlando · Orlando, FL

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JOB SUMMARY:

The Digital and Experience Development team is focused on driving product strategies to evolve and enhance the Guest experience across Universal Parks & Resorts. As a Product Manager, the primary function of this role will be to manage new capabilities across the entire product lifecycle, from product strategy, planning, definition, delivery, and implementation.

MAJOR RESPONSIBILITIES:

Leadership

  • Encourage an innovative culture that fosters "outside the box" thinking
  • Drive the vision of the team in support of business needs
  • Understand and track key trends and innovations, continuously looking for opportunitites to advance the product portfolio
  • Act as product expert both internally and externally, providing learning opportunities to other Team Members and attending external industry events
  • Provide leadership, management, and coaching
  • Establish standards and best practices to maximize team performance and company advancement
  • Develop growth plans and foster individual and professional growth
  • Keep key stakeholders updated on product roadmap developments and advancements
  • Manage issues, risks, and escalations as needed to support the product team
  • Work closely with IT and other internal organizations to ensure alignment
  • Contribute to the success of the larger team by driving joint collaboration, visioning, and planning
  • Provide other Team Members with support in continued growth opportunities through shared product experiences
  • Participate and drive formal mentorship opportunities to help other Team Members improve their product skills

Product Planning

  • Establish the product roadmap and coordinate with key partners to manage product delivery and implementation timelines
  • Partner with other Digital Product Managers to ensure product dependencies and integration points are considered during roadmap and release planning
  • Establish product backlog priorities for release and sprint planning, considering new capabilities, minor enhancements, and defect fixes

Product Strategy

  • Proactively evaluate Guest experience strengths and pain points from all perspectives, to identify opportunities for new and/or improved experience delivery capabilities
  • Develop and frame up product recommendations with associated cost, value and experience analysis, to gain approval and funding for development
  • Collaborate and liaise with key business partners to establish product goals and objectives
  • Ensure product alignment with the holistic experience transformation vision

Product Definition

  • Partner with the UXUI team to establish experience interactions and designs based on high level feature requirements
  • Drive detailed product Feature definition, including functional and non-functional requirements
  • Support product implementation across the domestic sites, capturing site specific functional requirements in partnership with on-site stakeholders

Product Delivery

  • Facilitate product backlog grooming with the Delivery scrum team
  • Define and document product user stories to enable technical design, development, and testing
  • Participate in scrum team Agile ceremonies, including sprint planning, daily-stand ups, and retrospectives

Product Implementation and Support

  • Perform product validation throughout the development cycle, to ensure alignment with functional requirements.
  • Maintain close partnership with Business Transformation to ensure that product functionality aligns with Operational and Business capabilities.
  • Represent and support the product as the ongoing subject matter expert.
  • Develop an ongoing approach for measuring the success of newly implemented experience enhancements, to enable well-informed future product planning
  • Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
  • Performs other duties as assigned.

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities (KSAs) required.

  • Strong critical thinking and problem-solving skills, with an ability to understand broad concepts, identify connection points and gaps, and establish product strategies that align with the broader vision and support Guest and business strategies
  • Demonstrated analytical and technical skill set, with an ability to synthesize and analyze product-related data across an array of sources (e.g. Marketing, Consumer Insights, Industrial Engineering, etc.), to evaluate product effectiveness
  • Extremely strong communication and presentation skills, with an ability to influence senior leadership by developing and clearly framing up options, analysis and recommendations
  • Strong organizational skills with an appropriate balance of attention to detail and agility to deliver in a fast-paced environment
  • Demonstrated ability to lead collaborative, cross-functional project teams with a wide range of stakeholders and key partners
  • Experience supporting an operating environment, with a focus on ensuring that strategies are sound and viable from Business perspective.
  • Demonstrated experience leading a team, encouraging innovation, and creating a shared vision that empowers Team Members.
    Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • Consistent attendance is a job requirement.

EDUCATION:

  • Bachelor’s degree (or equivalent experience) required - Business, Technology, Digital Marketing, or Industrial Engineering preferred;
  • Master’s degree preferred.

EXPERIENCE:

  • 9+ years in Product Management, Digital Marketing, E-Commerce, Digital Experience Design, Industrial Engineering, Technology, or related fields.
  • People Management
    • Including goal setting, escalation handling, and mentorship
  • Managing the digital experience for a consumer website and/or mobile app
  • Experience with large scale transformation initiatives
  • Demonstrated ability to define and execute strategic initiatives
  • Working in an agile technology delivery program
  • Defining a customer journey and digital product roadmap
  • Product backlog management, including Feature definition, requirements, prioritization and sprint planning
  • Close partnership with a Technology Delivery team
  • Stakeholder engagement and relationship building
  • Executive communication, with the ability to influence decision making
  • Excellent analytical, written and oral communication skills, and be able to explain complex concepts both concisely and simply;
  • or equivalent combination of education and experience.

 

Your talent, skills and experience will be rewarded with a competitive compensation package.

 

Universal Orlando Resort. Here you can.

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2026 Universal Studios. All rights reserved. EOE

Requisitos

  • Product Management
  • Digital Strategy
  • Product Roadmap
  • Agile Methodologies
  • Team Leadership
  • Stakeholder Management
  • Data Analysis
  • User Experience Design
  • Cross-functional Collaboration
  • Strategic Planning
  • Feature Definition
  • Backlog Management
  • Mentorship
  • Digital Marketing
  • E-commerce
  • Technical Delivery
Product ManagementDigital ProductProduct RoadmapAgileScrumUser ExperienceUXUIDigital MarketingE-commerceIndustrial EngineeringStrategic PlanningBacklog GroomingFeature DefinitionStakeholder EngagementCross-functional LeadershipData AnalysisConsumer InsightsProduct LifecycleDigital TransformationMobile AppWebsite ManagementMentorshipProduct StrategyTechnical DeliveryProject Management

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