Sr Mgr Brand Strategy

GROW YOUR CAREER WITH US At Norwegian Cruise Line Holdings (NCLH), we know our future success depends on our ability to attract and retain the very best talent. Our brands deliver vacations of a lifetime with innovative product offerings, a high level of service and unique guest experiences aboard each vessel and we’re continually seeking applicants who are passionate about hospitality and committed to being their personal best. As you learn more about our company, we think you will agree that there is no better time than now to become a member of the NCLH family! APPLY ONLINE If you’re interested to be considered for this position, please click the blue APPLY button at the top of the page to get started. All candidates must complete an on-line application to be considered. The Senior Manager, Brand Strategy leads the development and stewardship of Norwegian Cruise Line’s brand strategy, positioning, and messaging to strengthen brand equity, drive consumer demand, and support business growth. Partnering across Marketing, Creative, Consumer Insights, and Commercial teams, this role ensures a differentiated and consistent brand experience across all consumer touchpoints. Using consumer insights, market intelligence, and competitive analysis, the Senior Manager develops strategic frameworks that guide brand communications, campaigns, and long-term initiatives while advancing NCL’s brand vision and embodying NCLH’s values of Innovation, Collaboration, Transparency, and Passion. • Lead the development, evolution, and governance of Norwegian Cruise Line’s brand strategy, positioning, and messaging architecture to drive differentiation and long-term brand equity. • Define audience, positioning, and messaging strategies that strengthen brand relevance, deepen consumer engagement, and accelerate business growth. • Synthesize consumer insights, brand health metrics, market dynamics, and competitive intelligence into actionable strategic recommendations. • Develop strategic briefs, messaging frameworks, and brand narratives that inform integrated campaigns, product initiatives, and key business priorities. • Serve as a strategic partner to Creative, Marketing, Consumer Insights, and Commercial teams, ensuring alignment between brand strategy and execution. • Provide leadership and oversight for brand campaigns and initiatives, ensuring consistency with brand positioning and enterprise objectives. • Steward the development, implementation, and continuous optimization of brand guidelines, standards, and governance frameworks. • Evaluate and influence creative concepts, marketing communications, and customer experiences to ensure strategic alignment and brand integrity. • Lead and manage relationships with external brand, strategy, and research partners to maximize effectiveness and value. • Monitor brand performance and marketplace trends, identifying opportunities to strengthen brand health, relevance, and impact. • Foster cross-functional alignment among key stakeholders to advance brand priorities and support organizational goals. • Execute additional responsibilities and strategic initiatives as needed to support evolving business objectives. • Perform other job-related duties as assigned. ABOUT NCLH Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company which operates the Norwegian Cruise Line®, Oceania Cruises® and Regent Seven Seas Cruises® brands. The combined brands currently operate 32 ships, employ over 35,000 shipboard crew from more than 110 different countries and visit approximately 700 different port destination each year. LEARN MORE ABOUT OUR COMPANY: At a Glance Brand Overview Norwegian Cruise Line Oceania Cruises Regent Seven Seas Cruises New Releases EQUAL OPPORTUNITY EMPLOYER It is Norwegian Cruise Line Holding’s policy not to discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, and marital or veteran status. The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. We’re thrilled you’re here to explore career opportunities with our team. If you're driven and enjoy thriving in an environment that values People Excellence, you’re in the right place! We’re incredibly proud of our team and the meaningful work we do every day. Our culture is built on Innovation, Collaboration, Transparency and Passion; our key Value Anchors that continue to drive our success and shape our future. We’re excited to learn more about your background and experiences, and to see where this journey might take us together. Please introduce yourself and let’s get connected Our team is committed to People Excellence and we make it our business to ensure that we recruit the best and the brightest talent to be a part of our growing company. If you’re ready to take your career to the next level and collaborate with our team in driving innovation, guest experiences and operational excellence, then NCLH is the place for you! Norwegian Cruise Line Holdings Ltd. (NYSE: NCLH) is a leading global cruise company that operates Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises. With a combined fleet of 34 ships and itineraries to approximately 700 destinations worldwide, NCLH has exciting plans to expand our business in the years ahead. We expect to add 13 additional ships across the three brands through 2036. To learn more about our brands, please visit: https://www.nclhltd.com/brands Norwegian Cruise Line https://youtu.be/_xCrwYz_7e8 Oceania Cruises https://youtu.be/E_aptk9QNvE Regent Seven Seas Cruises https://youtu.be/irx8sLBX0Sc